HOW TO HARNESS SEO AUDIT FOR MAXIMUM TRAFFIC

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Published Tuesday, January 02, 2018
HOW TO HARNESS SEO AUDIT FOR MAXIMUM TRAFFIC

SEO Audit is necessary, as (if properly carried out) can drive insane traffic to either one's blog or website.

In this article, the crucial and often times waved-off issue of comprehensive
SEO Audit will be tackled. Before progress is made on the subject matter, what is SEO AUDIT?
SEO Audit in a layman's language is a series of technical processes to access and give an idea of the state and health of a website or blog.
A comprehensive SEO Audit reveals loops, cracks, and problems that might hamper traffic to not reach a blog, take note that SEO Audit is not a one-off thing, a blogger should intermittently keep auditing his/her blog to find possible flaws.
This article should assist and enable anyone who wants to perform a simple technical SEO Audit be it on their own blog, a client's or maybe just to educate the mind.
First in the books is, patient and lot of it are required while carrying out this analytic process; why? because you have to carefully go through information as it comes without leaving anything out.

1. CRAWL THE WEB

First and foremost crawl or index the blog to be queried on major search engines and to do that job is a couple website listed below which should assist in that direction.
Many of this service providers charge a little fee to do the job but here are a couple of free services which can be used instead to achieve the same purpose.

a. Scrub The Web
www.scrubtheweb.com/addurl.html

b. Submit Express
www.submitexpress.com/free-tools/free-website-submission

c. Entire Web
www.entireweb.com/free_submission

d. FREEWEBSUBMISSION
www.freewebsubmission.com/

e. WhatUseek
www.whatuseek.com/addurl.shtml

or better still manually submit the blog to GOOGLE Directly via
https://www.google.com/webmasters/tools/submit-url?hl=en_uk

also submit manually to BING
www.bing.com/toolbox/submit-site-url


A bulk of this tutorial will base on the Google SEO audit technique.


2. CHECK HOMEPAGE SEO MANUALLY

open blog and a right click to view the page source, note that the aim to carry out this manual test to evaluate if the blog conforms with SEO best practices, is there a custom meta description? and also the functionality of the H1,2,3 tags.


a. CHECKING THE HOMEPAGE TITLE TAG (HTML TITLE ELEMENT):

The home page title tag code looks somewhat like this <title>website title to edit</title> or in the page's HTML code press ctrl+F and type title in it to be able to access the code snippet. This is one of the most valuable assets in page ranking, this piece of data enables blogs to rank higher in Google Search Results; search for title tag and edit putting in a keyword that aligns with what the blog represents, note that this should be 55 characters in length maximum. This same information appears as the header on Google Search Engine.

b. CHECKING HOMEPAGE META DESCRIPTION:

This section does not directly anyway influence SEO ranking but it attracts more clicks to your blog. Make sure this section is very well written and spicily enticing because it is your direct advert in Google's search results.


c. CHECKING HOMEPAGE HEADER TAGS

H1 tags contain and communicate the primary purpose of the blog <h1></h1>, keep this section simple with exact keywords that relate to what the blog stands for.

d. CHECKING SUBHEADERS (H2 & H3)

This part should be given a little more attention as logic needed. Intelligently giving a breakdown of secondary keywords and phrases try to avoid overemphasizing generic phrases go for something simple but unique to the blog.

With all of the above portions of the blog intact, now download the SEO Audit Tool BEAM US UP from www.beamusup.com this standalone software that is only a token 20mb is a must have for every webmaster; the beauty of BEAMUSUP is that it is user-friendly, easy to understand and it fixes SEO related issues in a rather sleek way.
beamusup is in a way a smarter choice to get accurate data on SEO related bugs and problems, it also saves a blogger good time with its enhanced filters that sift out duplicate pages.

Last make sure adequate consideration is put into the blog site address, it is important to note that the blog address must have only one browseable version.
Be it
http://yourdomain.com
http://www.yourdomain.com
https://yourdomain.com
https://www.yourdomain.com

Note well that only one of the above should be accessible in a browser, while the others must be redirected to a canonical version of the blog or a 301 direction should be applied.
                                         

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